Red Bull Flying Day is an event organized by Red Bull in which competitors attempt to fly home-made, size- and weight-limited, human-powered flying machines. Pilots fly individually against the clock and have to complete tight turns through a slalom course consisting of pylons, known as "Air Gates".
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Red Bull Airrace is an international series of air races in which competitors have to navigate a challenging obstacle courses in the fastest time. One for the highest-altitude-jump, the second one for the fastest flight of a human and the third one for the highest ballon trip
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On 14 October 2012, Baumgartner flew approximately 39 kilometres into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit. Red Bull Stratos was a space diving project involving Austrian skydiver Felix Baumgartner. I think all of you have heard about this extreme jump, or even have seen it. Now I am going to present some of these things.
This way they are able to catch many people of their target group. On the one hand Red Bull places some advertising spots on TV, on the other hand they are renown for their sponsorship on sports/sports events/sports teams and especially extreme sports or stunts.
The marketing communication of Red Bull is very special. Followed by Monster, that offers 30 different products in 47 countries, and Rockstar, who have 15 products placed in 28 countries. In the pie chart you can see, that Red Bull is market leader with 4 products in 166 countries. Here you can see the ingredients of Red Bull. Red Bull Energy Drink is available in 166 countries and offers 4 different Products: the original one, the sugar free-version, Red Bull coke and Red Bull shots. It's headquartered in Fuschl am See, an Austrian village of 1500 inhabitants near Salzburg. Red Bull is the largest energy drink company in terms of market share and volume sold. Mateschitz built up the Red Bull business and his net worth, as of 2012, is estimated to be US $5.3 billion. Today he lives in Salzburg, but also owns a little island of Fidschi. His parents were both primary school teachers and separated when he was a young child. Today Red Bull employs over 8,000 people and is world renown for their advertising campaigns and the slogan "Red Bull - Gives you wings".ĭietrich Mateschitz, who owns half of the company, is an Austrian businessman and was born on 20th of May in 1944 in Sankt Marein in Mürztal, Styria. The brand expanded throughout Europe during the early 1990s, exploding into the United States market during 1997. It found huge success there by marketing to young professionals.
In 1987, the company introduced their adapted energy drink into Austria under the name Red Bull. They also agreed that Mateschitz would run the company.īetween 19, Red Bull modified the formula for Krating Daeng to better match European tastes by carbonating the beverage and making it less sweet. After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet-lag. In 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceutical. First of all I would like to give you some background information about Red Bull:Īustrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984.
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